Asahi approached us with the goal of creating more brand awareness, and was looking to create a series of creative videos that could be continuously run as ads on social media, emphasising the 'Karakuchi' (crisp) taste of their beer.

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We ideated and shot a series of short form ads that were each unique in its own way, yet retained a sense of continuity between them.

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In order to help Asahi achieve their goal of brand awareness, it was important to create videos that were memorable and unique. Hence prompting us to shoot multiple video concepts including ASMR and B-Roll.

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We took charge of the entire ideation, planning and production process.