Le Creuset were looking to add new content to their social media, and had engaged us to create a new form of content for their page. We collaborated with @thelinekitchen to ideate and shoot a series of recipes that featured Le Creuset's product range.
The brief was to create 5 local recipes with instructions in a series of photos in order to showcase Le Creuset's products. With each recipe using a different set of products.
Our content outperformed other posts on their social media by up to 50% in terms of engagement and likes. With some posts even receiving a 400% increase.
We were subsequently engaged by Le Creuset again, this time to create content for their Singaporean social media, achieving similar results.